What is keywords Research?
Keyword Research is the process of finding and selecting the best keywords to target your website or blog content around. By doing Effective Keyword Research, you can help ensure that your content is seen by the right people, at the right time, and in the right place.
Why Do Keyword Research?
Choosing the right keywords to focus on is important for Two Main Reasons:
1. To Help You Target Your Audience: When you Target Specific Keywords, you can be sure that your content will be seen by people who are interested in those topics. This helps to ensure that your content is seen by the right people, and that it’s more likely to be shared and liked.
2. To Help You Rank Higher in Search Engines: When you target the right keywords, you can help improve your website’s search engine ranking. This means that your content will be seen by more people, and it will be more likely to show up in search engine results pages (SERPs).
How to Do Keyword Research?
There are a number of different ways that you can go about doing keyword research. Here are a few tips:
1. Use Google AdWords: Google AdWords is a Great Tool for Finding Keywords. It allows you to see how many people have searched for a particular keyword on Google, as well as how much competition there is for that keyword. You can also use the AdWords Keyword Planner to find related keywords and get estimates for how many clicks each keyword might generate.
2. Use Google Trends: Google Trends is another great tool for finding keywords. It allows you to see how popular a particular keyword is over time, as well as how it compares to other related keywords.
3. Use Competitor Analysis: Another way to find good keywords is to look at your competitors’ websites and see which keywords they are targeting. This can help you come up with new ideas for keywords to target in your own content.
4. Use Keyword Research Tools: There are a number of different keyword research tools available online, such as the Google AdWords Keyword Planner, Moz’s Keyword Explorer, and Long Tail Pro. These tools can help you find new keywords that you might not have thought about, or they can provide more detailed information on the keywords that you are already targeting.
5. Use Social Media: Another way to find new keywords is to monitor social media sites like Twitter, Facebook, Reddit, Quora, etc., for trending topics and questions related to your business or industry. You can then use this information to come up with new keyword ideas of your own, which you could potentially target in blog posts or content marketing campaigns down the road.
6. Use Your Email List: If you have an email list of customers or prospects that are interested in what you have to offer, then it might be a good idea to do some email marketing research. This involves sending out surveys or questionnaires to your audience to find out what kinds of keywords they are interested in, and what kinds of content they would like to see from you.
Determine Which Ones Are The Best Fit for Your Business
Once you have a list of potential keywords, the next step is to determine which ones are the best fit for your business or blog. This can be done by considering factors such as:
1. The Competition: How competitive is the keyword? Is there a lot of competition from other websites, or is the market relatively untapped?
2. The Monthly Search Volume: How many people are searching for this keyword each month? Is it a High-Traffic keyword, or is it a more niche topic with fewer people searching for it online?
3. The Commercial Intent: How likely are people to purchase when they search for this keyword? Is it a product keyword (like [seo services]), or is it more of an informational keyword (like [what is seo])?
4. Your Ability to Rank: If you were to add this keyword to one of your web pages, how easy would it be for that page to rank in the search engine results? Would you need to do Significant Optimization work in order to get that page ranked well, or would it naturally rank on the first page just because of the popularity and competitiveness of the target term?
How To Determine Which Keywords Are Right for You?
Once you have a list of keywords, the next step is to determine which ones are the best fit for your blog or website. This can be done by using keyword research tools like Google’s AdWords Keyword Planner, Moz’s Keyword Explorer, and Long Tail Pro. These tools provide search volume information, as well as Related Keywords that you might not have thought about before. From there, it is just a matter of doing some research on each keyword to find out if it will work well with your business model. Here are some questions you should ask yourself about each potential target:
1. Is This Relevant? The first thing you need to consider when determining whether or not a particular keyword is right for you is relevance. Is the keyword relevant to your business? If it’s not, then there is no reason why you would want to target that term in your online content. Instead, consider looking for keywords that are more closely related to your industry or niche.
2. How Competitive Is the Keyword? Another question you should ask yourself about a particular keyword is how competitive it is right now, and what kind of potential increase in competition there could be down the road. This will help you decide whether or not this is a good opportunity for you to go after right now, or if it might be better to come back later when it has become less popular with other websites.
